Hama Film X Kono

Hama Film × Kono was conceived as an immersive entertainment environment where photography, music, and pop culture merge into a single interactive destination. The design transforms a retail unit into a vibrant experiential journey. A transparent façade reveals the dynamic interior, inviting mall visitors into a world defined by neon statements, bold lighting contrasts, and playful installations. The spatial sequence guides users through reception, social zones, self-photo studios, and singing booths — each area designed to be visually engaging and shareable.